How It Works
Trade mark registration doesn't have to be complicated. Start with a free check, get your analysis instantly, and receive a detailed filing report and exact quote from our trade mark attorneys within 24 hours.
Your Journey to Trade Mark Protection
From first click to registered trade mark – here's exactly what happens at each step.
Step 1: Tell us about your business
5 minutesEnter your brand name and website, then describe your business. Our custom AI helps you describe what you need to protect.
Step 2: Get your free analysis instantly
InstantSee your trade mark strength and the protection categories we recommend, explained in plain language.
Step 3: Get your free detailed report and exact quote
Within 24 hoursLeave your name, mobile and email, and our trade mark attorneys will prepare your detailed filing report and exact quote, delivered within 24 hours at no cost.
Step 4: Review and pay in your dashboard
2 minutesHappy with your report and quote? Review and pay securely in your dashboard. Nothing is filed and nothing is charged until you approve.
Step 5: We file and keep you updated
1–3 business daysA licensed trade mark attorney files directly with IP Australia, typically within 1-3 business days of payment. Your brand is protected from the filing date, and we handle any examiner queries on your behalf and keep you updated in your dashboard.
How your application is handled
During your free check
- We scan your website and pull your business details automatically
- AI analysis of your trade mark's strength and registrability
- Protection categories recommended based on your business
- Free detailed report and exact quote, prepared by our trade mark attorneys within 24 hours
After you approve and pay, your trade mark attorney takes over
- Licensed trade mark attorney reviews your entire application
- Verifies your details and refines categories if needed
- Files directly with IP Australia on your behalf
- Handles any examiner queries or objections
- Keeps you updated through to registration
Common Questions
How long does the whole process take?
The free check takes about 5 minutes, and your free detailed report and exact quote arrive within 24 hours. Once you approve and pay in your dashboard, our trade mark attorneys typically file within 1-3 business days. Government processing times vary by country (4-12 months), but your application is protected from the filing date.
What if my application receives an objection?
Our legal team reviews any examiner objections and prepares comprehensive responses on your behalf. We'll keep you informed and handle the legal work. Please note that trade mark attorney time for complex objection responses may incur additional fees, which we'll discuss with you before proceeding.
Do I need to register in multiple countries?
Trade Mark protection is territorial – a US registration only protects you in the US. If you do business internationally, we recommend registering in each important market. Marko can help you develop a cost-effective global strategy.
Can I use my trade mark while the application is pending?
Yes! You can use your trade mark while the application is pending. We recommend using the ™ symbol (not ®) until registration is complete. Your rights are protected from the filing date.
Your application is reviewed by a licensed Australian trade mark attorney before anything is filed.
Ken McInnes
Head of Trade Mark Strategy · Registered Trade Mark Attorney
“I personally review every application before it goes to the registry.”
Lachlan Mullane
Head of Trade Mark Operations · Registered Trade Mark Attorney
“We catch issues early so you don't waste money on filings that won't succeed.”
Licensed under the Trans-Tasman IP Attorneys Board
Ready to Protect Your Brand?
Start your free trade mark check today. Our trade mark attorneys will prepare your detailed filing report and exact quote within 24 hours, at no cost.
Start Your Free Trade Mark Check