Q: What is Marko?

Marko is your AI-powered assistant for trade mark protection. Marko helps businesses and entrepreneurs protect their intellectual property through trade mark registration, combining advanced AI technology with expert legal review.

Q: How is Marko different from other trade mark services?

Marko stands out by combining cutting-edge AI technology with expert legal review. Our proprietary algorithms analyse millions of existing trade marks to provide a more thorough risk assessment than traditional services. Every application is also reviewed by experienced trade mark attorneys to ensure accuracy and maximise registration success.

Q: Do I need to register a trade mark?

Whilst you gain some common law rights simply by using a distinctive mark in commerce, formal registration provides significant benefits, including: nationwide legal presumption of ownership, exclusive rights to use the mark, ability to bring legal action in federal court, basis for international registration, and the right to use the registered symbol.

Q: Is Marko available internationally?

Yes, Marko offers trade mark services for multiple jurisdictions worldwide, including the United States, European Union, United Kingdom, Australia, Canada, and many others. Our platform can help you develop an international trade mark strategy based on your business needs.

Q: What can be registered as a trade mark?

Various elements can be registered as trade marks, including words, phrases, logos, symbols, designs, colours, sounds, and even scents. The key requirement is that the mark must be distinctive and used to identify the source of goods or services in commerce. Generic terms and purely descriptive marks generally cannot be registered without acquired distinctiveness.

Q: What is the difference between TM, SM, and registered symbols?

The TM symbol indicates an unregistered trade mark for goods, whilst the SM symbol represents an unregistered service mark for services. The registered symbol can only be legally used after your mark has been officially registered with a trade mark office. Using the registered symbol on an unregistered mark could be considered fraud.

Q: How long does trade mark protection last?

In most countries, trade mark registration lasts for 10 years from the registration date and can be renewed indefinitely as long as the mark continues to be used in commerce and renewal fees are paid. However, in some jurisdictions, you may need to file proof of continued use at specific intervals.

Q: What is the difference between a trade mark and a copyright?

Trade Marks protect brand identifiers like names, logos, and slogans that distinguish your goods or services from others. Copyrights protect original creative works such as books, music, artwork, and software. Whilst trade marks protect source identifiers in commerce, copyrights protect creative expression.

Q: How long does the trade mark registration process take?

The timeline varies by country. In the US, it typically takes 8-12 months from filing to registration if there are no objections. The EU process generally takes 4-6 months, whilst other countries may take anywhere from 6-24 months. Our platform provides estimated timelines based on your specific registration jurisdiction.

Q: What does the trade mark search and analysis include?

Our AI-powered search scans millions of registered and pending trade marks across global databases. The analysis evaluates similarity based on appearance, sound, meaning, and the relatedness of goods/services. We provide a comprehensive risk assessment that identifies potential conflicts and explains the level of risk for each.

Our team includes Australian trade mark attorneys with decades of experience in global trade mark protection.

Experienced Professionals

Australia serves as an excellent strategic base for expanding IP protection throughout the Asia-Pacific region.

Strategic Gateway

Australian trade mark registrations provide strong, enforceable rights that are respected internationally.

Strong Legal Protection

Being backed by Australian IP expertise gives our customers a significant advantage in global trade mark protection.

The Australian Advantage

Australia is recognised globally for its robust intellectual property framework and high-quality examination standards.

World-Class IP System

The perfect fusion of legal expertise and cutting-edge technology, making trade mark protection accessible to all—powered by Marko™.

About

Marko

Our platform leverages advanced AI algorithms to analyse your trade mark instantly, providing insights that would traditionally take days or weeks.

AI-Powered Analysis

Our platform makes it easy to file for trade mark protection in multiple countries with discounted multi-country filing options.

Global Protection

Every recommendation is backed by the legal knowledge of experienced trade mark attorneys who understand the nuances of trade mark law.

Legal Expertise

By combining our strengths, we've created a platform that makes trade mark protection more accessible, efficient, and affordable for businesses of all sizes.

How We Work Together

We are committed to democratising access to professional trade mark services by combining cutting-edge technology with legal expertise, making it easier and more affordable for businesses of all sizes to protect their intellectual property.

Our Mission

To democratise trade mark protection by making it simple, affordable, and accessible to businesses of all sizes.

Atlas Digital is the technology partner behind Marko's platform. Specialising in AI-driven digital products, their team designed and built the intelligent systems that power Marko — from the trade mark search engine to the AI assistant and filing workflow.

Technology Innovation

IP Solved is a privately owned independent IP-focused firm based in Sydney, Australia with a history extending back over 40 years. With longstanding ties to the global IP community, they have been recognised as pioneers in the Intellectual Property industry.

Our Story

We're on a mission to make trade mark protection accessible to everyone.

We're a team of trade mark experts, AI specialists, and designers passionate about protecting brands.

About MarkoTM

Our team of trade mark attorneys and experts can provide personalised guidance for your specific trade mark needs.

Not finding what you're looking for?

Our team is preparing comprehensive guides and articles about trade mark law. Check back soon for expert insights.

Coming Soon

Comprehensive knowledge base prepared by our trade mark attorneys to help you understand and navigate trade mark law.

Trade Mark

Academy

Choose a Legitimate Service

Verified Trade Mark Attorneys

Transparent Pricing

No Credential Requests

Official Filing

How MarkoTM Is Different

Frequently Asked Questions

Signs of a Legitimate Service

Red Flags to Watch For

Official Resources

Unsolicited Letters

Fake Government Notices

Urgent Payment Demands

Credential Phishing

Common Trade Mark Scams

Learn how to identify fraudulent trade mark services and protect your intellectual property from scammers.

Protect Yourself from

Trade Mark Scams

Ready to Work with Real Trade Mark Attorneys?

How We're Different

40+ Years Combined Experience

Beware of Trade Mark Mills

Every application filed through Marko is reviewed by a licensed Australian trade mark attorney.

Meet Our Legal Team

Trade Mark Attorneys

MarkoTM: Verified Trade Mark Attorneys

What our trade mark attorneys do on your application

Why it matters

Creators & influencers

Global brands scaling internationally

Small & medium businesses

Startup founders

Marko combines AI-powered analysis with real trade mark attorney expertise to make trade mark protection simple, affordable, and accessible — no matter the size of your business.

Built for founders, business owners & brand leaders

A series of lawsuits regarding design patents and trade dress for smartphones and tablets.

Apple Inc. v. Samsung Electronics Co.

Dispute over knitted footwear technology and related design patents.

Adidas AG v. Nike, Inc.

Trade Mark infringement case regarding the "Charbucks" name for coffee products.

Starbucks Corp. v. Charbucks Enterprises

Dispute over red-soled shoes and whether a colour can function as a trade mark.

Christian Louboutin S.A. v. Yves Saint Laurent America

Trade secret case involving a former Coca-Cola executive who attempted to sell confidential information to Pepsi.

Coca-Cola Co. v. PepsiCo Inc.

Trade Mark infringement case regarding counterfeit Tiffany items sold on eBay's platform.

Tiffany & Co. v. eBay Inc.

Trade Mark case law database covering notable IP decisions.

Trade Mark Case Database

Cases involving some of the world's most recognised brands and their implications for trade mark law.

IP Case

Database

Licensed Professionals

Experienced in IP Law

Client-Focused

Our Trade Mark Attorneys

Schedule Your Free Consultation

Ready to Protect Your Brand?

Speak with a licensed trade mark attorney about your brand protection needs.

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Quick Call

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Consultation Options

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Contact Information

Send Us a Message

Trade Mark Questions

Application Support

Pricing Enquiries

How Can We Help You?

Get in touch with Marko™ for trade mark protection services. Our team is available Monday through Friday, 9:00 AM to 5:00 PM EST.

Contact Us - Get Expert Trade Mark Guidance

Have questions about trade mark registration or need help with your application? Our team of trade mark specialists and AI-powered assistant Marko are here to provide expert guidance every step of the way.

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Australia

Canada

China

European Union

India

Japan

New Zealand

Singapore

United Kingdom

United States

Filing Trade Marks Globally

Guide to trade mark registration in your country of interest.

Country

Guide

Start here if you want the fast, practical answer.

Choose your path

Short answers, then you act.

FAQs

Practical, business-first guidance — fast to scan, easy to act on.

Trade mark registration in {country}

{country} trade mark registration overview

Registration process

Start your trade mark journey today with AI-powered guidance and expert trade mark attorney support.

Trade Mark terminology explained in plain language.

Trade Mark Dictionary

All trade mark-related keywords and terms in one place.

Dictionary

Response Deadline

Demand to Cease

Identification

Infringement Details

Statement of Rights

Key Elements of an Effective C&D Letter

A well-crafted cease and desist letter is often the most effective first step in stopping trade mark infringement.

Cease & Desist Letters

Our trade mark attorneys can help you monitor and enforce your trade mark rights across all channels.

Protect Your Brand Today

Enforcement FAQs

Domain Monitoring

Marketplace Scanning

Trade Mark Watch Service

Proactive monitoring helps you catch infringement early, before it causes serious damage to your brand.

Monitoring Your Mark

How to monitor your trade mark, enforce your rights, and take action against infringers across platforms and jurisdictions.

Enforcement & Protection

Major online platforms provide tools to report and remove trade mark-infringing content.

Platform Enforcement

Amazon Brand Registry

eBay VeRO Program

Google Ads & Search

Ex Parte Appeals

Cancellation Proceedings

Concurrent Use Proceedings

Opposition Proceedings

The Trade Mark Trial and Appeal Board handles disputes without the cost and complexity of federal court litigation.

TTAB Proceedings

Use It or Lose It

Why Trade Mark Enforcement Matters

If you could not find the answer you were looking for, our support team is here to help.

Still have questions?

Find answers to common questions about trade marks and our services.

Questions

Frequently Asked

Marko guides you through the trade mark process and answers your questions instantly.

AI-Powered Assistant

All analyses are reviewed by our global panel of real trade mark attorneys for accuracy and reliability.

Expert Trade Mark Attorneys

Join thousands of businesses who trust Marko with their intellectual property protection.

File in one country or worldwide—Marko makes it simple to protect your brand everywhere.

Multi-Country Support

Get strategies to safeguard your brand and business identity in the marketplace.

Brand Protection

Every application is checked for quality and completeness before filing.

Quality Assurance

Get tailored advice for your business and brand, not just generic tips.

Smart Recommendations

From initial trade mark search to global filing, Marko provides the complete toolkit for protecting your intellectual property.