Registration Process
Understanding how trademark registration works with Marko™.
Registering a trademark is a multi-step process that involves government examination and potential third-party opposition. At Marko™, we simplify this complex process by handling each step professionally while keeping you informed throughout the journey.
Our AI-powered process reduces manual steps so your application can be submitted sooner
Registration Process Comparison
Step 1: Business Needs Analysis
Our AI-powered system analyzes your business to determine the optimal IP protection strategy.
Traditional Approach
Marko™ AI-Powered
Before filing a trademark application, it's crucial to understand your business goals and identify the most valuable assets to protect. Our advanced AI technology evaluates your market position, business model, and growth plans to create a tailored IP strategy.
Step 2: Expert Analysis
Experienced IP attorneys review search results and provide personalized recommendations.
Traditional Approach
Marko™ AI-Powered
Our legal experts analyze the search results, considering factors such as visual similarities, phonetic similarities, and related goods/services to assess your registration prospects.
Step 3: Application Preparation
We prepare your trademark application with precise goods/services descriptions and classifications.
Traditional Approach
Marko™ AI-Powered
Filing a trademark application requires specific legal knowledge. We ensure your application includes the correct information, classifications, and descriptions to maximize protection.
Step 4: Government Filing
We submit your application to the appropriate trademark office and track its progress.
Traditional Approach
Marko™ AI-Powered
Once your application is prepared, we file it with the relevant government authority and monitor its progress through each stage of examination.
Step 5: Office Action Response
If objections arise, our attorneys prepare and file comprehensive responses on your behalf.
Traditional Approach
Marko™ AI-Powered
Trademark examiners may raise concerns about your application. Our legal team addresses these objections professionally to overcome potential barriers to registration.
Step 6: Registration & Maintenance
Once approved, we secure your registration and provide guidance on maintaining your rights.
Traditional Approach
Marko™ AI-Powered
After your trademark is registered, we assist with maintaining your rights through timely renewals and proper usage guidance to keep your protection strong.
Registration Timeline by Country
Trademark registration timelines vary by jurisdiction. While government processing times remain consistent, Marko™'s AI technology accelerates the preparation and filing stages, getting your application submitted faster than traditional services.
The Marko™ Advantage
Traditional Services
- 3-4 weeks to prepare and file
- Manual classification research
- Limited search scope
Marko™ AI-Powered
- Faster preparation and filing through automation
- AI-optimized goods & services
- Comprehensive global search
Our AI technology streamlines preparation so your application can be submitted sooner
| Country | Initial Examination | Publication | Opposition Period | Registration | Total Time |
|---|---|---|---|---|---|
| United States | 3-4 months | 1 month | 30 days | 2-3 months | 8-12 months |
| European Union | 1-2 months | 2-3 weeks | 3 months | 2-4 weeks | 4-6 months |
| United Kingdom | 2-3 months | 2 weeks | 2 months | 2-4 weeks | 5-7 months |
| Australia | 3-6 months | 2 weeks | 2 months | 1 month | 6-10 months |
* Government processing timelines are approximate and may vary based on specific circumstances.
Note: With Marko™, your application gets submitted to the government office days or weeks faster than with traditional services.
Common Questions About the Registration Process
What happens if my application receives an objection?
If your application receives an objection (called an "Office Action" in the US), our legal team will review it and prepare a comprehensive response to address the examiner's concerns. This is included in our service and we'll keep you informed throughout the process.
Can I use my trademark while the application is pending?
Yes, you can use your trademark while the application is pending. In fact, in some countries like the US, use or intent to use is required. However, your rights may be limited until registration is complete. We recommend using the ™ symbol (not ®) during this period.
Do I need to register my trademark in multiple countries?
Trademark protection is territorial, meaning a US registration only protects you in the US. If you do business in multiple countries, we recommend registering in each important market. We can help develop a cost-effective international registration strategy using options like the Madrid Protocol.
Ready to Start Your Trademark Registration?
Let us guide you through the registration process with our AI-powered platform and expert legal support.